Session on "PR Strategies and Brand Building for Startups"

Posted by TiE- Hubli Thursday, July 18, 2013

TiE Hubli has organized a special session on "PR Strategies and Brand Building for Startups" by Mr. N Ravi Shankar, Co-founder & CEO of Aim High Consultancy on 19th July 2013 at 5:00pm in Deshpande Foundation, Hubli.

No matter what business you’re in, if you start fresh, you find yourself swimming in the sea of competition, slowly drowning, and without proper planning and calculating, you are bound to fail. In the 21st century, business opportunities are endless, and it is very easy to get caught up in things you cannot handle. That is why you should be careful. The plan is to build a brand – something that will be recognizable to a lot of people. However, the process of building a brand is long and hard, and you will need a sufficient amount of nothing else but luck. But there are ways to improve your odds and one of them is most certainly – public relations.

Profile of Mr. N Ravi Shankar
Ravi is Co-founder and CEO of Aim High, Ravi has steered many leading Indian brands to success. An MBA coupled with two PG Diplomas in Journalism and in Marketing, Ravi started off his career at FCB-Ulka, Mumbai. Some of the clients that he has directed and serviced, include Future Group, MindTree, WebEx, APC, SANYO BPL, Oracle, Symphony, MetLife, Central Malls, Big Bazaar, E-Zone, Jupiter Capital, Columbia Asia Hospitals, Health Care Global (HCG), LifeKen Pharmacies, Vakil Housing, Cycle Agarbathis, PAC, Muthoot Pappachan Group, Skyline Constructions, Henkel-Loctite, Khadder, Hippocampus, iDiscoveri, Café Coffee Day, Wipro, Asianet Suvarna, 3M, Flipkart, BCIL amongst many others. With a deep passion for teaching and writing, Ravi has been a guest lecturer at leading Management and Communication institutions.

As a popular columnist with Times of India (Kannada), Usha Kirana and Udayvani, he has over 300 published articles to his credit. Ravi has authored three books, while also currently writing Olanota, the Sunday lead column for Vijayvani. Aim High Consulting has worked with a number of successful startups – Flipkart, Olacabs, CommonFloor, EduSports, CaratLane, Azure Power, PurpleLeap, Fashionara, Dhingana, Scripbox, among others. Aim High also manages PR for leading VCs like Helion Ventures and Lok Capital.
http://www.aimhighindia.com

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